Marketing & systems leader · South Florida
Twelve years leading marketing across brand, digital, CRM and automation. I set the direction, lead the team and agencies, build the systems they run on, and report results leadership can act on. Real estate, financial services and health are home ground.
Index
Brand identity and guidelines, websites and product UX, CRM architecture and marketing automation, email and campaign programs, reporting for leadership, and leading the teams and agencies that deliver them. Filter by what it produced, by industry, or by the seat I held.
At a glance
Adobe Creative Cloud · Figma · Adobe XD · Canva brand systems · InDesign brand books
Salesforce · HubSpot · Copper · Monday.com · ClickUp · Microsoft 365 · SharePoint · Google Workspace
Make.com · Claude API · Claude agents for listing entry, flyers and reporting
WordPress · Elementor · Webflow · WooCommerce · GA4 · Campaign Monitor · Mailchimp · Brevo · Beefree
How it connects
Select one to see where I've led it, and what it connects to.
Brand
Naming, logo systems, guidelines and voice, from a law firm's brand book to a fintech's full lexicon.
Where I led itLumen Advisers · Emerald Law · mydola · ArtMoves
Six projects in depth. Every one opens into the full story, with the sites, films and brand books.
01
Led marketing for about 40 agents with a coordinator, a web developer, a VA and a PR agency, and built the infrastructure underneath: an AI flyer system, offering memoranda, listing automation, live executive reporting and the email program.
02
Led the rebrand, the app redesign and the platform UX that carried the company into negotiations with AARP and SunHealth, and still oversee the platform as it adds features.
03
Launched the firm's US identity, ran marketing for its residential and commercial brokerages, branded new developments like Tequesta, and planned and directed its US opening at the Pérez Art Museum Miami.
Fintech
04
From the Lighthouse concept to the identity, guidelines, stationery and a motion brandbook, ahead of the Lumen and Sparo announcement on the Betterment platform in May 2023.
05
Rebranded the company down to the fleet and uniforms, built the website, then ran the machinery behind it: CRM migration, workspace and domain moves, and local and paid search, for four years.
06
Naming advice, the identity, color system and card design, an investor landing page and seed deck, with Spanish and Haitian Creole adaptations.
Lineage
No ads, no cold outreach. Good work, then an introduction.
2018Metropolitan Investment
2022Valery Adrien
2024The art world
Chapters
Senior Director of Marketing, consultant. CRE brokerage marketing, CRM and automation.
Museo Real Estate, my brokerage for investment properties, developments and agents, where I was Managing Broker. 27 Colab, the brand and operations practice through which most of the independent work on this page was delivered.
Creative Director and UX/UI Designer.
Creative Director and CMO. The firm, its brokerages, its developments.
Operations and Systems Consultant. Stabilized and wound down 600+ investment properties across 110 portfolios, with a clean data transfer to the new owners.
Realtor, then Broker Sales Associate: Keller Williams, Coldwell Banker, Real Estate Sales Force.
Automated lead-to-lease-to-tenant workflows at Urban Resource. Development creative for Cassa Brickell, Cassa Georgetown and Offizina.
The strategy always tailored.
The way of thinking continuously refined.
How I work
Head of marketing, CMO or VP at a growth-stage company. I set direction, lead the team, build the systems it runs on and make the numbers visible to leadership.
For the right operator or founder: the partner who owns brand, go-to-market and the operating system of the company, from naming to the first hundred customers.
For the business that grew faster than its systems. I find the structural problem, lead the fix, and leave a team and SOPs that keep it running.
Contact
